Dr. Yi Xu

• Seit Juni 2024: Wissenschaftliche Mitarbeiterin (Postdoktorandin), Institut für Kommunikationswissenschaft, Friedrich-Schiller-Universität Jena.
• 2021 - 2024: Wissenschaftliche Mitarbeiterin, DFG-Projekt "Deciphering the 'pandemic public sphere': Government communication, (social) media discourses on and citizens´responses to Covid-19 in Europe and the USA" (DECIPHER), Technische Universität Ilmenau und Bundesinstitut für Risikobewertung (BfR).
• 2019 - 2023:  Promotion am Institut für Medien- und Kommunikationswissenschaft (IfMK) an der Technischen Universität Ilmenau zum Thema "Multimodal news frames: Comparison of Germany´s and China´s national images in news posts on social media between 2007 and 2019" (Rigorosum: magna cum laude, Defense: summa cum laude).
• 2020 - 2021: Wissenschaftliche Mitarbeiterin, BMBF-Projekt "Vorbereitung und Erprobung digitaler, international ausgerichteter Studiengänge mit Social Virtual Reality" (VEDIAS), Technische Universität Ilmenau, im Rahmen der Ausschreibung Internationale Programme Digital seitens des DAAD.
• 2016 - 2018: Masterstudium (M.A.) in Media and Communication Science an der Technischen Universität Ilmenau.
• 2011 - 2015: Bachelorstudium (B.A.) in Communication an der University of International Relations (UIR), China.

Peer-Reviewed Journals

Xu, Y., & Löffelholz, M. (2024). Multimodal Crisis Messaging in Times of Pandemic: Comparing Instagram Posts Published by Governments and Public Health Institutions in Germany, Türkiye, the UK, and the USA. International Journal of Communication, 18, 4003-4030. Link: https://ijoc.org/index.php/ijoc/article/view/22032Externer Link

Geise, S., & Xu, Y. (2024). Effects of visual framing in multimodal media environments: A systematic review of studies between 1979 and 2023, Journalism & Mass Communication Quarterly. 1–28. https://doi.org/10.1177/10776990241257586Externer Link

Xu, Y., Yu, J., & Löffelholz, M. (2024). Portraying the pandemic: analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. Journalism Practice, 18(4), 858-878. https://doi.org/10.1080/17512786.2022.2058063Externer Link

Xu, Y., & Löffelholz, M. (2021). Multimodal Framing of Germany’s National Image: Comparing News on Twitter (USA) and Weibo (China). Journalism Studies, 22(16), 2256–2278. https://doi.org/10.1080/1461670X.2021.1994445Externer Link

Xu, Y. (2021). Framing advocacy event: Comparing news coverage and Facebook comments of the Belt and Road Forum in Pakistan and the USA. Journal of Contemporary Eastern Asia, 20(1), 1–23. https://doi.org/10.17477/jcea.2021.20.1.001Externer Link

Rothenberger, L., & Xu, Y. (2021). Kulturelle Vielfalt. Communicatio Socialis: Serie Grundbegriffe der Kommunikations- und Medienethik. 526–531. https://doi.org/10.5771/0010-3497-2021-4-526Externer Link  

Book Chapters

Löffelholz, M., & Xu, Y. (2024). Bilder des Krieges–Wie visuelle Informationen ausgewählt und präsentiert warden. In M. Löffelholz, K. Schleicher, & C. F. Trippe (Eds.), Krieg der Narrative: Russland, die Ukraine und der Westen (pp. 165-178). Berlin/Boston: De Gruyter. https://doi.org/10.1515/9783111331508-012Externer Link

Xu, Y. (2023). Cross-border journalism and public diplomacy. In L. Rothenberger, M. Löffelholz, & D. Weaver (Eds.), The Palgrave Handbook of Cross-Border Journalism (pp. 251-266). Cham, Switzerland: Palgrave Macmillan.

Löffelholz, M., Estella, P. & Xu, Y. (2023). COVID-19 as catalyst of global risk society: Institutionalization, de-Westernization and datafication of crisis communication research. In Y. Nobuto (Eds.), The COVID-19 pandemic and risks in East Asia: Media, social reactions and theories (pp. 14-40). New York, NY: Routledge.

2024

Xu, Y., Knutzen, K., & Liu, T. (2024). Breaking barriers: Unveiling the impact of immersive learning media in boosting cultural intelligence among international students in Germany. The 10th European Communication Research and Education Association Conference (ECREA), 24-17 September 2024, Ljubljana, Slovenia.

Xu, Y. (2024). Multimodal framing of China’s national images: Comparing news on Twitter in Germany and the USA during 2007–2019. The 74th Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 20-24 June 2024, Gold Coast, Australia.

Löffelholz, M., Xu, Y., & Estella, P. (2024). Government communication in protracted crises: A comparative long-term analysis of press releases from six European countries and the USA on coping with the Covid-19 pandemic (2020-2022). The 13th International Crisis and Risk Communication Conference (ICRCC), 11-13 March 2024, Orlando, the USA.

2023

Xu, Y. (2023). Visual framing and implication to multimodal framing: A systematic review of publications during 1970–2021. The 73rd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 25-29 May 2023, Toronto, Canada.

Rothenberger, L., Xu, Y., Knutzen, K. & Tribusean, I. (2023). Using online social virtual reality in teaching intercultural communication. The 73rd Annual Conference of International Communication Association (ICA, Intercultural Communication Division), 25-29 May 2023, Toronto, Canada.

Xu, Y. (2023). Multimodal crisis communication: A comparative analysis of Instagram posts published by governments and health institutions in Germany, Turkey, the UK, the US during 2020–2021. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.

Löffelholz, M., Estella, P., Schleicher, K., Radechovsky, J., & Xu, Y. (2023). Improvisation, inconsistency, competition: Communication strategies of governments in Europe and the United States during the COVID-19 pandemic – a seven-country comparison. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.

2022

Xu, Y. (2022). Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. The 72nd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 26-30 May 2022, Paris, France. Note: This article was awarded “2022 Top Student Paper” by the Visual Communication Studies Division of the ICA.

2021

Xu, Y. (2021). Multimodal news frames on Germany’s national image: Comparing news in U.S. Twitter and China Weibo. The 71st Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 27-31 May 2021, virtual conference.

2020

Xu, Y. (2020). “Wolf Warrior" Diplomacy? Strategic communication of Chinese digital diplomacy on Twitter. The 70th Annual Conference of International Communication Association (ICA, Public Diplomacy Interest Group), 21-26 May 2020, virtual conference.

2019

Xu, Y. (2019). Framing national images: Comparing images of the Belt and Road Forum in news coverage and Facebook comments in Pakistan and the USA. The 69th Annual Conference of International Communication Association (ICA, Public Diplomacy Interest Group), 24-28 May 2019, Washington D.C., USA.

2018

Xu, Y., & Liu, T. (2018). Effects of Avatar's Humanness, Gestures, Spatial Presence on Interpersonal Trust and Attraction in Social VR. The 68th Annual Conference of International Communication Association (ICA, Communication and Technology Division), 24-28 May 2018, Prague, Czech Republic.

WiSe 2020–2023/24: Intercultural Communication (MA), Technische Universität Ilmenau

SoSe 2022–2023: Innovative Communicator Research (MA) zum Thema „Government crisis communication“, Technische Universität Ilmenau

WiSe 2019–2021/22: Research Module (MA) on topic „ Diplomatic communication in the digital age“; Research Seminar (BA) on topic „Media coverage of terrorism on YouTube“, Technische Universität Ilmenau

SoSe 2019–2021: Communicator Research Seminar (BA), Technische Universität Ilmenau

Gastvorlesung

SoSe 2022–2023: Research Project (MA) zum Thema „Regierungskrisenkommunikation“, Türkisch-Deutsche Universität (TDU), Istanbul.

2022 "Top Student Paper" ausgezeichnet von der International Communication Association, Visual Communication Studies Division: "Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter".

2019 - 2020 Promotionsstipendium der Thüringer Graduiertenförderung

• Multimodale Nachrichtenrahmen
• Visuelle und multimodale Framing-Effekte
• Risiko- und Krisenkommunikation
• Digitale und öffentliche Diplomatie
• Interkulturelle Kommunikation
• Soziale virtuelle Realität