Theses
Theses topics of the chair strategic communication
General information
If you are interested in writing a thesis in our working group, please familiarise yourself with the following information. This includes:
- General information on writing theses in our working group,
- Guidelines for the preparation of an exposéExternal link
- Guideslines for the formal designExternal link of seminar papers and theses.
- If you are conducting a systematic literature search, you will find the guidelines hereExternal link.
To arrange a personal appointment, please contact Ms Carolin Junold
At least 24 hours before the consultation appointment, you must send Prof. Lock a completed idea outline via e-mail. The idea sketch is available for download heredocx, 19 kb · de.
At the chair of strategic communication you can write a thesis on the following topics:
- Contents and effects of organisational and corporate communication (public relations)
- Public affairs and lobbying
- Issues management/issues communication
- Interaction of public relations and journalism
- Sustainability and climate communication
- Corporate social responsibility (CSR) communication
- Visual strategic and political communication
List of concrete topic suggestions for BA and MA theses
- Strategic science communication of companies (Master's thesis)
- Argumentation strategies of big tech companies (Bachelor's or Master's thesis)
- Strategic use of visualizations in lobbying (Bachelor's or Master's thesis)
- Automated communication, text generation from a strategic perspective (Bachelor's or Master's thesis)
- Images in Corporate Social Responsibility (CSR) reports: Content analysis or systematic literature research (Bachelor's or Master's thesis)
- Content analysis of the debate on the ban of the pesticide glyphosate at EU level (Master's thesis)
- Perception and effects of cost/benefit arguments by means of an experimental study (Master's thesis)
- Effects of climate change on people in the climate communication of companies (or: social movements/reporting), e.g. as content analysis
- Visions of climate justice in party communication (or: in reporting), e.g. as a content analysis
(Media-related) influencing factors and the perception of climate change, e.g. as a literature review - Issue emergence/diffusion of climate change topics in reporting (or: social media)
- Climate communication by trade unions, e.g. as a content analysis (comparative approach e.g. UK - Germany possible)