Theses

Theses topics of the chair strategic communication

General information

If you are interested in writing a thesis in our working group, please familiarise yourself with the following information. This includes:

To arrange a personal appointment, please contact Ms Carolin Junold

At least 24 hours before the consultation appointment, you must send Prof. Lock a completed idea outline via e-mail. The idea sketch is available for download heredocx, 19 kb · de.

At the chair of strategic communication you can write a thesis on the following topics:

  • Contents and effects of organisational and corporate communication (public relations)
  • Public affairs and lobbying
  • Issues management/issues communication
  • Interaction of public relations and journalism
  • Sustainability and climate communication
  • Corporate social responsibility (CSR) communication
  • Visual strategic and political communication

List of concrete topic suggestions for BA and MA theses

  • Strategic science communication of companies (Master's thesis)
  • Argumentation strategies of big tech companies (Bachelor's or Master's thesis)
  • Strategic use of visualizations in lobbying (Bachelor's or Master's thesis)
  • Automated communication, text generation from a strategic perspective (Bachelor's or Master's thesis)
  • Images in Corporate Social Responsibility (CSR) reports: Content analysis or systematic literature research (Bachelor's or Master's thesis)
  • Content analysis of the debate on the ban of the pesticide glyphosate at EU level (Master's thesis)
  • Perception and effects of cost/benefit arguments by means of an experimental study (Master's thesis)
  • Effects of climate change on people in the climate communication of companies (or: social movements/reporting), e.g. as content analysis
  • Visions of climate justice in party communication (or: in reporting), e.g. as a content analysis
    (Media-related) influencing factors and the perception of climate change, e.g. as a literature review
  • Issue emergence/diffusion of climate change topics in reporting (or: social media)
  • Climate communication by trade unions, e.g. as a content analysis (comparative approach e.g. UK - Germany possible)