Visit to the ECREA 2024
Our team members Edda Humprecht and Xin Zhou visited beautiful Ljubliana for this year's ECREA conference.
In his presentation “Leveraging OpenAI's multimodal APIs for analyzing digital propaganda in political communication”, Xin Zhou explained a new method for analyzing digital propaganda in social media using OpenAI's ChatGPT and Whisper APIs.
By converting video content into text and images, one can dive deep into political communication and identify themes, persuasion techniques and audience targeting. The pilot study with 30 political TikTok videos showed promising results, with the AI identifying the most important political topics with an accuracy of up to 85%!
ECREA was a fantastic opportunity to engage with experts and discuss how AI is revolutionizing the analysis of political communication. Thank you to everyone who attended!
In his presentation “Leveraging OpenAI's multimodal APIs for analyzing digital propaganda in political communication”, Xin Zhou explained a new method for analyzing digital propaganda in social media using OpenAI's ChatGPT and Whisper APIs.
By converting video content into text and images, one can dive deep into political communication and identify themes, persuasion techniques and audience targeting. The pilot study with 30 political TikTok videos showed promising results, with the AI identifying the most important political topics with an accuracy of up to 85%!
ECREA was a fantastic opportunity to engage with experts and discuss how AI is revolutionizing the analysis of political communication. Thank you to everyone who attended!